Our History
Brett Mascull first formed Liquid Applications in the mid-1990s and was initially involved in the sale and application of liquid fertiliser. By giving service and providing customers what they wanted the business prospered. Brett pioneered a number of successful innovative processes including the extraction of liquids from a lime manufacturing facility for spraying on farms enabling the purcahse of the company's first tanker/trailer unit.
As the business grew Brett became aware of the need for improvement in the bulk distribution of molasses to farmers. The company's tanker was modified, an association was formed with a molasses importer and the company entered the market. Farmers responded to the service and convenience and the business grew steadily.
In 2005 the fertiliser side of the business was sold to the Taverner family. The feed business was renamed BLM Holdings Ltd. BLM was a family-owned business owned by Brett and Lorinda Mascull hence the acronym BLM.
In late 2008 BLM was offered condensed distillers syrup (CDS), which is a by-product of ethanol manufacture from NSW Australia. Initially the company provided a range of molasses/CDS liquid blends. These blends allowed farmers a lower cost alternative to molasses with the added benefit of a readily available protein component in their liquid feed. CDS became an important part of BLM’s feed offerings with many customers feeding the product straight or blended with molasses and dry feeds.
In May 2012 BLM Holdings was sold to Gardner Smith NZ Ltd. Changing only the name to BLM Feeds, the management structure stayed in place.
In 2014 BLM Feeds was purchased by GrainCorp. Brett transitioned from the company before starting BHL Feeds in 2018.
Now specialising in Liquid and Dry Dairy Feed BHL Feeds services Taranaki farmers from its premises at 21 Paraite Road, Bell Block, New Plymouth. BHL Feeds strives for higher production and better long term outcomes for our customers and their livestock.
